Digital Banner Sizes: What You Should Know


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So you’ve decided to dive into the deep end of digital marketing for your small business. Sound exciting, right?

But before you can get started with your social media promotions, you’ve got to get your website set up for digital display advertising. And the first step to that is choosing the right banner ad sizes for your site.

By focusing on banner ad sizing, you can create some ideal spaces for your ads. Here are the most common digital banner sizes and what they can do for your business.

Let’s get into it!

Leaderboard Banner Ads

The most common banner sizes are leaderboard banners, which are 728×90 pixels in size. They are placed on web pages or websites, usually at the top of the page in a prominent spot. The ads can either be:

  • Image-based
  • Text-based
  • Combination of both

Additionally, they usually have a central message and a call to action. Leaderboard ads are generally bigger than other types of banner ads, making them stand out and draw attention.

As a result, they tend to drive higher levels of engagement, even when the user only clicks on it, rather than engaging with the product or service.

Medium Rectangle

Medium rectangle banner ads are a popular size for web advertising. It is found on many sites, including blogs and websites, and is usually seen at the top of a page or along the side.

This is also referred to as a “banner ad box” because it resembles a box shape. This is commonly used for various types of content, such as text ads, videos, and image ads.

The dimensions for a medium rectangle banner ad are 300 pixels wide by 250 pixels tall, making it a great size for web advertising.

Wide Skyscraper

These large banner ads have a max width of 160 pixels and a max height of 600 pixels. Additionally, it gives advertisers the ability to create larger, more impactful visuals that capture their audience’s attention.

It also makes them easier to design and create campaigns as they are known to achieve higher click-through rates. Furthermore, it allows advertisers to make space for more text and longer messages.

Wide Skyscraper banner ads are more user-friendly as they fit in more naturally within the site’s design than large boxes.

Mobile Leaderboard

These types of banners are placed at the top of mobile apps, typically stretching across the full width of the display. It has a width of 320 x 50 pixels, taking up approximately the top quarter of a mobile device screen.

Additionally, it is popular among advertisers as it is designed to display well across all mobile devices. Moreover, its size allows major ad networks to easily ensure a quality experience across different platforms.

Overall, they are great for businesses or organizations that want to make a big impact with their digital ads. You can also consider using a banner creating tool for a variety of editable templates!

A Guide to the Common Digital Banner Sizes

Digital banner sizes are very dependent on the marketing campaign need, with the most common sizes being 728×90, 300×250, and 160×600. Without the proper digital ad sizes, campaigns can fail, so always be sure to pick the correct size for the best results!

So, why wait? Get started now!

Did you find this article helpful? Check out the rest of our blog now!

Robert J
Robert J
I have more than 10 years of experience, Various International Advertising Agencies Such as Foote, Cone & Belding, Digital Media, Public Administration and as a Freelancer.


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