A global breast and cervical cancer awareness campaign has prompted companies to take action to spread the word
According to the Pan American Health Organization (PAHO) and the World Health Organization (WHO), cancer is one of the leading causes of death in the world, with breast cancer being the leading cause of death among women, especially in the Americas region. . To reinforce the importance of annual examinations, which are the best preventive methods until then, the month of Pink October is celebrated throughout the world.
Government agencies, civil society and the private sector participate in the campaign annually. Throughout the month, they range from feature stories to campaigns to raise funds for research and treatment. Fashion brands are not far behind and are launching various initiatives.
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The colors and splendor of Rio de Janeiro, where Cantau was born, are present in the four scarves that the brand launched for the occasion. When it comes to breast cancer, the scarf has a very strong symbolism. It’s almost a love charm, explained Tatiana Giglio, the brand’s brand coordinator.
