Twenty-five years after Mike Tyson ripped off a piece of Evander Holyfield’s ear in the ring, the two former boxers teamed up to launch Holy Ears, a line of ear-shaped cannabis edibles. One of the most notable fights in the history of boxing, both made it in 1997.
In a video posted on Tyson Networks on Monday, the legendary and controversial boxer appears alongside Holyfield in an alleged Christmas Eve gift exchange. One of Tyson’s gifts to a colleague is a box of cherry pie-flavored product.
Incredibly, Holyfield disagrees: “My ears taste like cherry pie.” But Tyson immediately replied, “Yes, I ate it and I can say that for sure.”
The unusual ad is intended to promote a new product from Mike Tyson’s company, Tyson 2.0 Global. Since 2018, the former boxer has been a cannabis entrepreneur and has even launched chewing gum made from raw materials. On the site, Holy Ears are sold in cherry pie, apple, watermelon and blackberry flavors. All packages start at $29 (about R$154).
On June 28, 1997, Mike Tyson and Evander Holyfield staged one of the most famous fights in boxing history. In the third round, enraged by the feeling that Holyfield was giving an unfair head butt, Tyson bit his opponent’s ear off, removing a chunk and spitting on the ground. After much confusion and screams of pain and time for the doctors to stop the bleeding, the fight was resumed with Tyson receiving a two-point penalty.
Back in the ring, another bite: Tyson went back into his mouth and took another piece of Holyfield’s ear. The aggression caused the referee to end the fight and declare Holyfield the winner of the duel.
After the episode, Mike Tyson’s boxing license was revoked by the Nevada Athletic Commission, which also fined the boxer $3 million ($16 million).